ARTFUN MEMBERSHIP
A community-led online art learning platform designed to build creativity, confidence and connection.
ArtFun is an online membership created by Jenny Cook Art, designed to help beginner and returning creatives learn to paint in a supportive, joyful and structured environment. Built using adult learning principles, community engagement strategies and digital learning design, ArtFun brings together live workshops, tutorial libraries, creative challenges and peer connection.
Quick Project Snapshot:
Client: Jenny Cook Art / ArtFun
Year: Current
Sector: Creative Education / Online Learning / Community Learning
Project Type: Digital Membership + Online Learning Community
Platform: Kajabi
Role: Founder, Learning Designer, Facilitator, Community Strategist
The Challenge
Many adults want to return to creativity but feel unsure where to start. They often believe they are “not creative”, lack confidence, or find it difficult to maintain consistency on their own.
The challenge was to design an online learning experience that felt safe, welcoming and achievable – while still providing structure, skill development and ongoing creative momentum.
The Solution
ArtFun was developed as a membership-based learning community combining step-by-step painting tutorials, live creative sessions, a growing resource library and a supportive community environment.
The platform was designed to help members build confidence gradually, practise consistently and feel part of a creative community rather than learning alone.
What I Designed
LEARNING JOURNEY
Structured monthly painting projects with clear, beginner-friendly progression.
TUTORIAL LIBRARY
A growing library of recorded lessons, creative projects and supporting resources.
LIVE LEARNING SESSIONS
Monthly live painting sessions and creative catch-ups to support connection and consistency.
COMMUNITY ENGAGEMENT
A private community space in Kajabi, where members can share work, ask questions and celebrate progress.
LEARNER CONFIDENCE
A supportive approach designed to reduce fear, judgement and overwhelm.
DIGITAL PRODUCT STRATEGY
Membership structure, onboarding, sales funnel, email nurture and Kajabi platform design.
Learning Design Framework
ArtFun applies adult learning principles through practical demonstration, visual modelling, repetition, confidence-building and peer support. The experience is intentionally designed to feel achievable, joyful and socially connected.
Adult learning principles
Scaffolded skill development
Community-led learning
Confidence-building pedagogy
Creative practice and reflection
Digital learning experience design
WHY IT MATTERS
ArtFun demonstrates how online learning can be warm, human and community-driven. It shows that effective digital education is not only about content delivery — it is about connection, confidence, support and creating the conditions for learners to keep showing up.
This project brings together Jenny’s expertise in adult education, online learning, facilitation, creative practice and community design.
